摘要
文章将“领动”作为研究对象,以郫都地区为研究范围,研究该地区消费者购买意向。对购车意向的研究,有助于分析消费者的消费需求与消费心理,有利于相关企业制定合理的营销策略,提高其市场占有率,有助于企业了解汽车消费市场发展方向,作出合理发展规划。
This paper takes Elantra produced by Beijing-Hyundai Auto as the research object.It selects Pidu District as the research scope to study consumers'purchasing intention.The study of purchasing intention is helpful to analyze consumers'demand and psychology.It is beneficial for relevant enterprises to make reasonable marketing strategies and improve their market share.In addition,it also helps enterprises to understand the development direction of the automobile consumption market and make a reasonable development plan.
作者
蒋浩齐
Jiang Haoqi(School of Electronic and Information Engineering,Sichuan Technology and Business University,Chengdu 611745 China)
出处
《四川工商学院学术新视野》
2021年第3期64-67,共4页
Academic New Vision of Sichuan Technology and Business University
关键词
领动车型
购车意向
新能源
影响因素
Elantra
Purchasing intention
New energy
Interfering factors
