摘要
突如其来的疫情改变了人们的社会认知与消费观念,人们对产品包装的需求也随之变化。但目前市场上的许多包装并不能满足新时代消费者的新需求。文章以后疫情时代为背景,分析现有产品包装设计的优点与不足,对后疫情时代产品包装设计的策略进行研究,以期包装在满足其自身固有的功能价值之外,能够更好地服务于社会、经济和环境。
The sudden epidemic has changed people’s social cognition and consumption concept,and people’s demand for product packaging is also changing.However,in the current market,many packaging cannot meet the new needs of consumers in the new era.Based on the background of post-pandemic era,this paper analyzes the advantages and disadvantages of the existing packaging design of product,and studies the strategy of product packaging design in the post-pandemic era,so that the packaging can better serve the society,economy and environment besides meeting its own inherent functional value.
出处
《包装与设计》
2021年第5期150-151,共2页
Package & Design
关键词
后疫情时代
包装设计
产品包装
价值
可持续设计
post-pandemic era
packaging design
product packaging
value
sustainable design
