摘要
视觉识别设计是品牌形象的重要表现形式,然而文创园区的视觉设计不是简单的将基础元素应用到相关物品中,传统的视觉识别设计往往针对视觉传播部分,对视觉效果的研究改造不仅着力于视觉形象,更要考虑产业集群、视觉心理、文化因素等外在条件。该文通过对比法、个案研究法、调查法,主要对郑州二砂创意园区的视觉识别设计进行分析。结合西安西影厂产业园区以及大雁塔景区等类似文创园区进行对比,对不同工业遗存的视觉识别系统进行研究,以期对工业遗存视觉识别系统设计的改造提供一定的理论支持。
VI is an important form of brand image.However,the Industrial Park’s visual design is not a simple basic element applied to the related items in the traditional visual identity design is often to visual transmission part,not only for the modification of the visual effects for the research on visual image,more to consider industrial cluster,visual psychology,cultural factors,such as the external conditions.Through comparison,case study and investigation,this paper mainly analyzes the visual identification design of Zhengzhou Ersha Creative Park.By comparing Xi’an West Film Factory Industrial Park and Big Wild Goose Pagoda Scenic Spot and other similar cultural and creative parks,the visual recognition system of different industrial relics was studied.It is expected to provide some theoretical support for the transformation of visual identification system design of industrial relics.
作者
邢子超
XING Zichao(Huanghe Science and Technology University,Zhengzhou,Henan Province,450000 China)
出处
《科技资讯》
2021年第20期196-198,共3页
Science & Technology Information
关键词
工业遗存
视觉识别
二砂
创意园区
新媒体
Industrial relic
Visual identification
China’s second emery wheel factory
Creative park
New media
