摘要
2021年,中央一号文件中明确提出要全面推进乡村振兴战略的实施,把乡村振兴作为实现中华民族伟大复兴的重大任务之一。农村电商作为数字经济的重要组成部分,为乡村振兴提供新思路、新方针。泰州市作为农业大市,诸如“靖江猪肉脯”“姜堰大米”等农产品在省内外都享有很高的声誉。近几年,泰州市农村电商发展较快,但同时也面临许多问题。因此,文章对乡村振兴战略背景下泰州市农村电商的发展现状进行探究与分析,并指出目前泰州市农村电商发展所存在的问题,进而提出相应的解决对策,旨在提升泰州农产品在市场上的竞争力,协调城乡一体化发展,从而促使泰州农村经济的快速发展。
In 2021,No.1 central document explicitly proposed that we should comprehensively promote the implementation of the strategy of rural revitalization and revitalize the countryside as one of the major tasks to realize the great rejuvenation of the Chinese nation.As an important part of digital economy,rural e-commerce provides new ideas and policies for rural revitalization.Taizhou,as a big agricultural city,has a high reputation for agricultural products such as“Jingjiang pork jerky”and“Jiangyan rice”.In recent years,Taizhou rural ecommerce has developed rapidly,but it also faces many problems.Therefore,this paper explores and analyzes the development status of rural e-commerce in Taizhou under the background of rural revitalization strategy,points out the problems existing in the development of rural e-commerce in Taizhou,and then puts forward the corresponding countermeasures.The purpose is to enhance the competitiveness of Taizhou pgricultural products in the market,coordinate the development of urban and rural integration,so as to promote the rapid development of Taizhou rural economy.
作者
张小雪
仲慧敏
Zhang Xiaoxue;Zhong Huimin(Nanjing Normal University Taizhou College,Taizhou,Jiangsu,225300)
出处
《市场周刊》
2021年第9期10-11,43,共3页
Market Weekly
基金
江苏省高等学校大学生创新创业训练计划项目“乡村振兴背景下泰州市农村电商发展路径研究”(项目编号:202013843019Y)阶段性成果。
关键词
泰州市
乡村振兴
农村电商
Taizhou
rural revitalization
rural e-commerce
