摘要
网络媒体的发展和手机的普及,将日常工作和生活之外的时间分割成许多碎片。短视频移动应用程序就是这样诞生的。它满足了人们对视频的巨大需求,吸引了大量用户,成为互联网公司开发的新产品。其中,应用抖音为短视频音乐社交应用,在短视频产品中尤为突出。但是,要想在竞争激烈的短视频市场中保持强势地位,就必须考虑用户体验。
The development of Internet media and the popularity of mobile phones have divided the time outside of daily work and life into many pieces.That's how the short video mobile app was born.It satisfied the huge demand for video,attracted a large number of users,and became a new product developed by Internet companies.Among them,Douyin is a short video and music social application,which is particularly prominent among short video products.But to stay strong in the competitive short video market,user experience must be considered.
作者
金贤松
裴一蕾
吴婷
JIN Xian-song;PEI Yi-lei;WU Ting(School of Management,Beijing Union University,Beijing 100101,China)
出处
《价值工程》
2021年第28期140-142,共3页
Value Engineering
关键词
短视频平台
顾客体验
平台优化
short video platform
customer experience
platform optimization
