摘要
选题策划是一种学术营销方案和手段,是科技期刊为了整合、吸引学术资源主动开展的一种创新性行为。选题策划的方法多种多样,要找出最适合自己刊物的方法需要编辑部全体办刊人探索。结合《中草药》编辑部的多年探索,从聚焦热点、关注业内新成果、约稿大专家团队、依托学术会议以及大数据分析5方面阐述选题策划的策略与技巧,以期为科技期刊持续发展提供参考。
Topic selection planning is an academic marketing plan and method,and an innovative behavior that sci-tech journals actively carry out in order to integrate and attract academic resources.There are various methods for topic selection planning.To find the most suitable method for one's own publication,all the editors in the editorial department need to explore.Combined with the exploration of Chinese Traditional and Herbal Drugs for many years,this paper expounds the strategies and techniques of topic selection planning from five aspects:focusing on hot spots,paying attention to new achievements in the industry,soliciting a large expert team,relying on academic conferences and big data analysis in order to pronide reference for the sustain able development of sci-tech journals.
作者
时圣明
王文倩
崔艳丽
陈常青
SHI Shengming;WANG Wenqian;CUI Yanli;CHEN Changqing(Editorial Department of Chinese Traditional and herbal Drugs,Tianjin Press of Chinese Herbal Medicines,Tianjin 300462,China)
出处
《天津科技》
2021年第9期58-61,共4页
Tianjin Science & Technology
基金
国家自然科学基金项目(2711001002001)
中国科协科技期刊卓越行动计划项目(卓越计划-C-145)
天津市宣传文化“五个一批”人才培养工程。
关键词
选题策划
聚焦热点
新成果
学术会议
大数据分析
topic selection planning
focus on hot spots
new achievements
academic conferences
big data analysis
