摘要
由猫腻小说改编上映的电视剧《庆余年》热播并不是偶然,其背后蕴含着粉丝、情感与资本的密码。从小说到电视剧,《庆余年》的粉丝从原著粉向剧粉、艺人粉衍生,并在融合、衍生中为电视剧的热播奠定了受众基础。而当众多的粉丝为“爱”发电,《庆余年》就获得“爱的供养”,集聚起情绪性的消费与增殖,走向了粉丝经济效能释放。深析《庆余年》改编、热播过程,可以看到资本的推力,资本“化身”多幅面孔,通过一定的粉丝运营策略,促使粉丝心甘情愿,奉献“自我”,为爱发电。问题在于,由于资本的逐利本性,粉丝的“爱”极可能演变成为资本的“阳谋”,必须对当下的粉丝运营保持一种警惕。
It's no accident that the TV series Joy of Life(Qing Yu Nian),which is adapted and released from Maoni's novels,is popular.It contains the"passwords"of fans,emotions and capital.From novels to TV series,the fans of Joy of Life(Qing Yu Nian)encompass the range of original work,the TV series and the actors which accumulated the audience foundation of the TV series'popularity.Based on the fan's loving,Joy of Life(Qing Yu Nian)accumulated emotional consumption and was towards to release the economic efficiency of fans.According to deeply analyze the process that from being adapted and got a lot of broadcasting of Joy of Life(Qing Yu Nian),the impulse of capital can be found.Capital incarnated many roles to stimulate the fans devoting themselves on the TV series with certain operational strategies.The problem is that,due to the profit-seeking nature of capital,fans'"love"is likely to evolve into conspiracy of capital,so it is necessary to keep a kind of vigilance against the current fan operational strategies.
作者
郭洋
GUO Yang(School of Literature and Art, Southwest University of Science and Technology, Mianyang, Sichuan 621010)
出处
《绵阳师范学院学报》
2021年第9期8-14,共7页
Journal of Mianyang Teachers＇ College
基金
四川网络文学发展研究中心2021年项目“网络小说的图像叙事研究”(WLWX-2021015-1)
四川省社会科学重点研究基地四川动漫研究中心资助项目“四川网络文学动漫改编研究”(DM202040)。
关键词
网络小说
《庆余年》
粉丝
情感
资本
network novels
Joy of Life(Qing Yu Nian)
fans
emotion
capital
