摘要
受新型冠状病毒肺炎疫情影响,服装产业面临巨大的危机。针对服装产业线下销售受冲击、现金流受影响、供应链紧张等问题,通过对服装产业进出口、开工负荷及服装企业现状的研究,分析疫情对服装产业的影响,并结合现状对服装产业的发展方向进行探索。研究发现,服装产业若想突破疫情冲击得以继续发展,可从线上线下渠道的结合、品牌故事的塑造、线下店铺的稳定运营、店铺品质与体验的提高以及销售细节的注重等方面寻找发展思路,从而在挑战中寻求改革发展之路。
Affected by the COVID-19 epidemic,the clothing industry was facing a huge crisis.On account of the problems of sales impact,cash flow and tight supply chain in clothing industry,the impact of COVID-19 on the clothing industry was analyzed by studying the import and export of the clothing industry,the starting load and the current situation of garment enterprises,and the development direction of the clothing industry was explored based on the current situation.The research indicated that if the clothing industry wants to break through the impact of the epidemic and continue to develop,development ideas could be found from the combination of online and offline channels,the shaping of brand stories,the stable operation of offline stores,the improvement of store quality and experience,and the attention to sales details,so as to find the way of reform and development in the challenge.
作者
栾晓丽
杨陈
Luan Xiaoli;Yang Chen(Jiangxi Institute of Fashion Technology,NanChang/China)
出处
《国际纺织导报》
2021年第7期35-39,共5页
Melliand China
基金
江西省高校人文社会科学研究项目(YS19214)
