摘要
文章对新媒体环境视角下的湖南文创产品设计策略开展研究,通过文献调研、网络调研、实地访谈等方式,明确湖南渔鼓文创产业发展中存在的问题,并结合新媒体环境下技术支撑的优势,探索湖南渔鼓文创产品设计的创新策略。提出应将渔鼓文化融入互联网精神,实施源于生活、革新技术、跨界融合的设计策略。
This paper studies the design strategy of Hunan cultural and creative products under the background of new media.Through literature research,network research,on-the-spot interview and other means,this paper clarifies the problems existing in the development of Hunan Yugu cultural and creative industry,and finds out the innovative design strategy of Hunan Yugu cultural and creative products by combining the advantages of technical support under the new media environment.The design strategy of integrating the Yugu culture into the Internet spirit,and the design strategy which is based on life,innovative technology and cross-border integration are proposed.
作者
左文
Zuo Wen(Hunan University of Science and Engineering,Yongzhou 425199,China)
基金
2018年度湖南省哲学社会科学基金青年项目“新媒体视野下湖南渔鼓及其衍生文化创意产品设计研究”(编号:18YBQ055)。
关键词
湖南渔鼓
新媒体技术
文创产品设计
Hunan Yugu
new media technology
design of cultural and creative products
