摘要
公共卫生事件已经成为城市公共安全的重要威胁,引发了一波又一波的传播全球化、专业性强、恐慌性大的城市公共卫生事件网络舆情。当前城市公共卫生事件网络舆情引导存在一些问题,主要表现为在潜伏期压制隐瞒,在发作期引导混乱,在消退期安抚不力等。为此,政府要做到利用大数据技术正确分析网络舆情,这是引导网络舆情的重要前提;政府与媒体要把握好网络舆情引导的尺度,让公众保持适度的恐惧更有利于公共卫生事件防控;政府媒体网民形成自上而下与自下而上的合力化网络舆情引导,为公共卫生事件防控提供精神保障。
Public health events have become an important threat to urban public safety,which has generated waves of global-spreading,professional and panic-laden network public opinion about urban public health events.At present,there are some problems in the network public opinion guidance of urban public health events,which are mainly manifested as suppression and concealment at the incubation period,the guiding confusion at the outbreak period,and the ineffective comfort at the fading period.Therefore,it is necessary for the government to correctly analyze the network public opinion,which is an important premise to guide network public opinion.The government and the media should have a good grasp of the scale of network public opinion guidance and keep appropriate public fear more conducive to the prevention and control of public health events.A combination of top-down and bottom-up network public opinion guidance shall be formed to provide a spiritual guarantee for the prevention and control of public health events.
作者
段媛媛
Duan Yuanyuan(Shanghai University of Political Science and Law,Shanghai 201701,China)
出处
《上海城市管理》
2021年第5期57-64,共8页
Shanghai Urban Management
基金
教育部青年基金项目“大数据时代下网络舆情引导与城市公共安全治理研究”(15YJCZH038)的阶段性成果。
关键词
城市公共卫生事件
网络舆情引导
大数据技术
urban public health events
network public opinion guidance
big data technology