摘要
随着网络技术的发展、网民数量的上升和网民上网时间的增加,网络传播已经成为饲料企业对外推广和营销的重要渠道。传统的公共关系传播方式已经无法适应时代的发展,饲料企业需要利用网络传播的优势以便更好地实践公共关系。本文深入分析了饲料企业公共关系的现状及存在的问题,阐述了公共关系在饲料企业管理中的价值,探讨了网络传播环境下饲料企业开展公共关系的策略,以期为饲料企业开展网络公共关系工作提供一些参考。
With the development of network technology,the increase of the number of Internet users and their online time,network communication has become an important channel for external promotion and marketing of feed enterprises.Traditional public relations communication methods have been unable to adapt to the development of the times,and feed companies need to use the advantages of network communication in order to better practice public relations.In this paper,the current situation and problems of public relations in feed enterprises were deeply analyzed,the value of public relations in the management of feed enterprises was expounded,and the strategies for feed enterprises to carry out public relations under the network communication environment were explored,so as to provide some references for feed enterprises to carry out network public relations.
作者
高巍
GAO Wei(Baotou Radio&TV University,Baotou,Inner Mongolia 014010,China)
出处
《中国饲料》
北大核心
2021年第17期104-107,共4页
China Feed
基金
2021年度内蒙古开放大学科学研究课题“乡村振兴背景下西北民族地区乡村人才队伍建设研究”(IMOU-GSR2105)。
关键词
网络传播
饲料企业
公共关系
network communication
feed enterprise
public relation
