摘要
服装市场营销中,企业大多针对主流消费群体,而大学生作为年轻的群体往往被忽视。其实,这个消费群体不仅基数大、消费能力强,且对时尚潮流信息的关注也极高,这也促进了其消费能力的提升。大学生对于服装市场来说是具有特殊性的存在,为此,对大学生服装消费偏好与消费行为习惯及促销方式进行了调研具有现实意义。
In clothing marketing,most enterprises focus on main current consumer group,and as the young group,college students are frequently neglected.However the number of the people of this consumer group is large,with strong consumption power and high attention to fashion trend information,which can promote the consumption ability.College students has special significance on clothing market.Therefore,there is practical significance on the investigation of consumer preference,behavior habit and promotion way of clothing consumption of college students.
作者
周凡琳
Zhou Fanlin(Guangzhou Xinhua University, Guangzhou 523133, China)
出处
《黑龙江科学》
2021年第16期150-152,155,共4页
Heilongjiang Science
关键词
大学生
服装消费
影响因素
College student
Clothing consumption
Influencing factor
