摘要
随着地方电视台宣传业务的拓展以及各级党政机关、事业单位自身宣传的需要,视频化宣传需求日益增加,其中尤以专题宣传片更为常见。这类专题片有别于广播电视部门日常播出的专题专栏,但却广泛存在于地方广播电视部门的制作生产过程,已成为城市电视台、县级融媒体中心的重要生产品种。它具有不同于日常专题片的独有的架构特点。基于此,从思想性、纪实性、审美性、对象性等多个维度探讨政务专题片的视觉架构。
As the expansion of publicity business of local TV stations and the need of party and government agencies and institutions at all levels for self-propaganda,the demand for video publicity is increasing with thematic publicity films being more common.This kind of special feature film runs in the different groove from the daily special column broadcast by the radio and television departments,but it is widely used in the production of local radio and television departments.And it has become an important production variety for urban television stations and county-level integrated media centers.This kind of feature film has its unique structure and characteristics which are peculiar to the daily feature film.This paper explores the visual structure of the government feature films from the ideological,documentary,aesthetic,objective and other dimensions.
作者
罗依坤
LUO Yikun(Zhuzhou Broadcasting and Television Station,Zhuzhou 412007,China)
出处
《电视技术》
2021年第7期62-64,共3页
Video Engineering
关键词
政务
专题片
视觉架构
government affairs
feature films
visual architecture
