摘要
体育赛事对城市形象塑造起着重要的推动作用,而定向越野活动作为一项新兴运动项目亦是如此。采用文献资料、内容分析法、实地考察法等研究方法,对2017—2020年漳州市芗城区与龙文区所开展的区级及以上规模的定向越野比赛情况进行归纳分析,探究定向越野比赛对漳州城市形象塑造的多元路径。研究表明,当前漳州市龙文区与芗城区定向越野比赛的开展虽存在场次数量较为不足、环节主题结合不够紧密、赛事缺乏连续性、信息化程度不高等问题。但总体上,这些比赛通过活动地点、主题元素、活动理念等,提升了城市吸引力和凝聚力,塑造漳州活力、现代的城市形象。
Sports events play a vital role in shaping the image of the city,and so does orienteering,a new game.In this paper,literature review,content analysis,field investigation and other research methods were used to summarize and analyze the orienteering competitions at district level or above in Xiangcheng District and Longwen District of Zhangzhou City from 2017 to 2020 and to explore the multiple paths of shaping Zhangzhou city image by orienteering competitions.The research shows despite some problems in the development of orienteering competitions such as insufficient number of events,insufficient combination of links and themes,lack of continuity of events and low information level,these competitions help shape the vitality of Zhangzhou City,enhance the attractiveness and cohesion of the city,and create a modern city image through the activity location,theme elements,activity concept and so on.
作者
魏慧芳
陈亨明
WEI Hui-fang;CHEN Heng-ming
出处
《闽南师范大学学报（哲学社会科学版）》
2021年第2期20-25,共6页
Journal of Minnan Normal University:Philosophy and Social Sciences
