摘要
推进北京市文化和旅游融合发展,发挥全国文化中心示范引领作用,建设国际一流旅游城市,是首都“十四五”时期实现高质量发展的重要内容。通过在全国范围内的问卷调查,深入了解公众对于疫后北京文旅融合发展的认知评价后发现:虽然疫后北京文旅产业机遇与挑战并存,但是公众普遍对疫后北京文旅融合发展充满信心;北京文旅对京津冀文旅一体化具有辐射和引领作用,呈现数字化、分众化、多元化等特点;未来,北京文旅还需进一步深挖文化内涵,加快转型升级,推动与数字经济深度融合,扩大优质文旅产品服务供给。
Promoting the integrated development of culture and tourism in Beijing,giving full play to its leading role as the national cultural center,and building an international first-class tourism city are the important contents of achieving high-quality development of the capital during the Fourteenth Five-Year Plan period.Through a nationwide questionnaire survey to deeply know the public understanding of and comments on the post-epidemic integration of culture and tourism in Beijing,it is found that although opportunities and challenges coexist,the public is generally confident about the integrated development of Beijing's cultural and tourism industry after the Covid-19;that Beijing's culture and tourism play a leading role in the integration of the culture and tourism of Beijing,Tianjin and Hebei,showing the characteristics of digitization,differentiation and diversification;and that in the future,the Beijing cultural and tourism industry still needs to further explore the cultural connotation,accelerate transformation and upgrading,promote the deep integration with the digital economy,and expand the supply of high-quality cultural and tourism products and services.
出处
《学术前沿》
CSSCI
北大核心
2021年第13期136-142,共7页
Frontiers
基金
北京市社会科学基金重点项目“北京文化与旅游产业融合发展研究”的阶段性成果,课题负责人:人民论坛杂志社副总编辑孙墨笛,项目编号:19YJA003。
关键词
北京
后疫情时代
文旅融合
公众调查
Beijing
epidemic situation
cultural-tourism integration
public survey
