摘要
随着我国经济高速发展和人们休闲健康需求的提高,环巢湖的体育旅游产业发展如火如荼,用美国韦力教授(H.Weihrich)提出的SWOT分析的方法,通过S优势、W劣势、O机遇、T威胁四个角度对环巢湖的体育旅游产业的发展情况进行探究,剖析其体育旅游产业发展现状,并针对性地提出专业的发展战略建议。
With the development of China‘s economy and the rising of people’s demand for leisure and health,the development of sports tourism industry around Chaohu Lake is in full swing.Using the SWOT analysis method proposed by Professor H.Weihrich of the United States,this paper explores the development of sports tourism industry around Chaohu Lake from four angles of advantage,disadvantage,opportunity and threat,analyzes the development status of sports tourism industry,and puts forward professional strategic suggestions.
作者
朱浩
张凤
朱勇强
王丽水
ZHU Hao;ZHANG feng;ZHU Yong-qiang;WANG Li-shui(Department of Physical Education,Hefei Technology College,Hefei 230000,Anhui;Anhui Business and Technology College Leisure sports teaching and Research Office,Hefei 230000,Anhui)
出处
《陇东学院学报》
2021年第5期120-124,共5页
Journal of Longdong University
基金
2020年度安徽省社会科学创新发展研究课题(2020CX147)
2021年合肥职业技术学院校级重点课题(2021SKA07)。
关键词
SWOT分析
环巢湖
体育旅游
SWOT analysis
around Chaohu Lake
sports tourism
