摘要
医疗旅游是国际公认的朝阳产业,具有强大的产业拉动效应。作为福建省核心城市的厦门,拥有优越的医疗旅游资源、区位、多区叠加的政策、交通体系等比较优势,需要把其转为厦门高质量发展的竞争优势。运用SWOT深入分析厦门市发展医疗旅游的优劣势、面临的机会和挑战,结合厦门市经济社会发展的实践,提出利用厦门多区叠加的政策优势,全力吸引我国台湾地区的医疗资源和技术,优化自贸区区域配置,积极推进厦门国际医疗旅游中心建设;建立统一协调的厦门市医疗旅游服务体制和机构;实施多样化的医疗旅游营销;组建厦门医疗集团,利用国内资本市场上市融资,做大做强厦门医疗机构;增加对厦门发展医疗旅游的财政投入等五大对策,以促进厦门医疗旅游发展。
Medical tourism is an internationally recognized sunrise industry,with a strong industrial pull effect.Xiamen,as the core city in Fujian Province,possesses such superior medical tourism resources as location,multi-district superposition policy,transportation system and some other comparative advantage,which need to be transformed into more competitive ones for Xiamen's high-quality development.This paper,by using SWOT,analyzes both advantages and disadvantages,as well as opportunities and challenges of developing medical tourism in Xiamen.Based on Xiamen's economic and social development,the paper puts forward 5 measures to promote Xiamen's medical tourism.They are:construct Xiamen International Medical Tourism Center by taking advantage of the policy of multi-district superposition in Xiamen,attracting Taiwan's medical resources and technologies,and optimizing the regional configuration of the free trade zone;establish a unified and coordinated medical tourism service system and institution in Xiamen;implement diversified medical tourism marketing;establish Xiamen Medical Group,making use of the domestic capital market for listing and financing to strengthen the medical institutions in Xiamen;increase the financial investment in medical tourism development.
作者
郑瑞玲
ZHENG Rui-ling(School of Marxism,Jimei University,Xiamen 361021,China)
出处
《集美大学学报（哲学社会科学版）》
2021年第3期55-62,77,共9页
Journal of Jimei University：Philosophy and Social Sciences
