摘要
社区团购是一种带有社交属性的地域化销售模式,使用小程序作为其载体,反馈更加高效,通过视觉规范等方式,减轻用户的认知负担,简化操作步骤,优化购买流程,并且从用户感官、交互行为、用户心理层面进行深层次分析,以提升产品的整体使用体验感。
Community group buying is a kind of regional sales mode with social attributes.It uses small programs as its carrier to make feedback more efficient.It can reduce the cognitive burden of users,simplify the operation steps,optimize the purchase process,and conduct in-depth analysis from the user’s senses,interactive behavior and user psychology through visual norms,Enhance the overall use experience of its products.
作者
张娟
Zhang Juan(Wuhan University of Technology,Wuhan 430070,China)
关键词
社区团购
用户体验优化
消费方式
community group buying
user experience optimization
pattern of consumption
