摘要
在主流报纸的大学生村官报道中,媒体通过采用以不同视角切入,呈现不同核心关系的新闻生产框架和承载不同意义的报道话语,建构出学习者、改革者和奉献者三种大学生村官形象。在这一过程中,框架通过整合与凸显,搭建出大学生村官的整体形象架构,话语则为这些形象"着色",通过价值添加和情感附着,为不同的媒介形象赋予了特殊的意义,并通过价值引导和情感动员,对社会现实产生建构式影响。媒介形象的最终生成与其所处的具体情境相关联,其在时空维度上处于不断的流动之中,又始终包含着某种相对稳定的建构要素,大学生村官的媒介形象正是在这一变动又固化的过程中对受众产生影响。
Mainstream newspapers construct three images of college-graduate village officials,namely,learner,reformer and contributor,by adopting news production frames with different perspectives and relations,and by using discourses with different meanings.In this process,frame builds the overall image structure of college-graduate village officials,while discourse adds colors and endow special meanings to different media images by adding value and emotion.In turn,these media-constructed products also exert constructive influence on social reality through value guidance and emotional mobilization.The formation of media images is related to specific situations.The images are constantly flowing and always contain some relatively stable construction elements.Such static and dynamic processes should be taken into account when we examine their social effects.
出处
《湖南师范大学社会科学学报》
CSSCI
北大核心
2021年第4期131-137,共7页
Journal of Social Science of Hunan Normal University
基金
国家社会科学基金重大项目“网络亚文化传播机制与引导研究”(18ZDA313)。
关键词
大学生村官
新闻框架
话语
媒介形象
college-graduate village officials
news frame
discourse
media image
