摘要
近年来,新疆科普微电影获奖甚丰。文章对较有代表性的新疆科普微电影进行分析,发现其有如下创作特点:采取不同于传统媒体的新媒体科普影像传播方式取得较好的科普效果;以可爱的"萌娃"形象为科学知识代言,做到了科学知识的软性传播;借新疆特色美食使科普"脍炙人口",巧妙地实现了寓教于乐,让人们在娱乐氛围中获得科学知识;与新疆科普事业的推进相结合,真实地展现新疆科普事业发展进程。
Recently,popular science micro films of Xinjiang have won numerous awards.This article analyzes the representative micro films of Xinjiang and finds that they have the following common production features:adopting alternative media promoting channels for better outreach;using the lovely image of"Adorable Baby"as the representative image of scientific knowledge so as to gain the effect of"soft dissemination";using the special cuisine of Xinjiang to add flavor to popular science,bringing fun to education to the public;integrating with the cause of popular science of Xinjiang to reflect its development faithfully.
作者
刘文博
王庆福
Liu Wenbo;Wang Qingfu(College of Communication,Shanghai Lida University,Shanghai 201609;School of Journalism and Communication,Shanghai International Studies University,Shanghai 200083)
出处
《科普创作评论》
2021年第2期68-72,96,共6页
Science Writing Review
关键词
新疆科普微电影
“萌娃”形象
特色美食
科普事业
创作特点
Popular Science Micro Films of Xinjiang
the image of"Adorable baby"
special cuisine
the cause of popular science
production features
