摘要
为了推动湘南地区红色文化创意产品设计的发展,通过资料分析法以及实地调研法,对湘南地区的红色文化资源进行了梳理分析,同时对该区域内出售的红色文创产品进行了实地调研。湘南地区的红色文创设计应从符号化、趣味化、可视化、生活化等几个角度出发,设计出独具湘南地域文化特色的红色文创,以期改变纪念性产品过多,实用性功能不足、教育性内涵不够的设计现状。同时能解决形式创新不足、品牌意识欠缺、受众范围狭窄的设计问题。
In order to promote the development of the design of red cultural creative products in southern Hunan,through the method of data analysis and field research,the red cultural resources in southern Hunan were analyzed.At the same time,field research was carried out on the red cultural creative products sold in this region.The red cultural and creative design in southern Hunan should be symbolized,interesting,visualized and life-oriented from several perspectives to design the red cultural and creative design with unique regional cultural characteristics in southern Hunan.In order to change the commemorative products too much,the lack of practical function,educational connotation is not enough design status.At the same time,it can solve the design problems such as lack of form innovation,lack of brand awareness and narrow range of audience.
作者
周曼
张宗登
李锦康
ZHOU Man;ZHANG Zong-deng;LI Jin-kang(College of Packaging Design and Art,Hunan University of Technology,Zhuzhou 412007,China)
出处
《绿色包装》
2021年第7期90-94,共5页
Green Packaging
基金
湖南省教科院专项课题“爱国主义教育研学资源开发研究”(2020YKT04)研究成果。
关键词
湘南地区
红色文创
产品设计
southern Hunan
red cultural creation
the product design
