摘要
随着经济的发展以及城镇化进程的不断加快,城市与城市之间面临着"千城一面"的同质化危机,独特的历史人文积淀被现代化所掩盖,因此,塑造优化城市形象成为亟待解决的问题。本文以北国江城——吉林市为研究对象,通过视觉识别、行为识别和理念识别三个层次对吉林市CI进行调查研究,并针对存在的问题提出相应的CI发展建议。
As the economy develops and the process of urbanization continues to accelerate,cities are facing a crisis of homogeneity,and their unique historical and cultural accumulations are concealed by modernization.Therefore,shaping and optimizing the image of the city has become an urgent problem to be solved.This paper takes Jilin City as the research object,and investigates and studies the CI of Jilin City through the three levels of visual recognition,behavior recognition and idea recognition,and proposes corresponding CI development suggestions for the existing problems.
作者
鲍菁铭
BAO Jingming(Jiangnan University)
出处
《中国商论》
2021年第15期118-120,共3页
China Journal of Commerce
关键词
吉林市
城市形象识别
CI发展
同质化危机
Jilin City
city image recognition
CI development
crisis of homogenization
