摘要
随着大数据的不断发展与普及,互联网金融等新兴企业借助大数据技术的优势得到了快速发展,给商业银行的发展造成了一定的影响。本文主要通过SWOT分析法就大数据对商业银行发展的影响、银行创新发展的机遇和挑战进行探索性分析,最后就大数据时代下商业银行的创新发展提出创新对策。
With the continuous development and popularization of big data,emerging enterprises such as Internet finance have achieved rapid development with the advantages of big data technology,which has had a certain impact on the development of commercial banks.This article mainly uses the SWOT analysis method to analyze the impact of big data on the development of commercial banks,the opportunities and challenges of bank innovation and development,and finally proposes innovative countermeasures for the innovation and development of commercial banks in the era of big data.
作者
高婷
GAO Ting(Kewen College,Jiangsu Normal University)
出处
《中国商论》
2021年第15期102-104,共3页
China Journal of Commerce
基金
2019年度江苏高校哲学社会科学研究基金项目“利率市场化下商业银行非利息收入结构对经营绩效和风险的影响研究”(2019SJA2162)。
关键词
大数据
商业银行
金融创新
非利息收入
创新发展
big data
commercial banks
financial innovation
non-interest income
innovative development
