摘要
随着数字经济的发展及跨境贸易规模的增长,以B2B、B2C、C2C电商平台为代表的跨境贸易中介在商品交易中发挥重要作用。本文在厘清数字经济时代下跨境贸易中介的内涵特征及作用的基础上,通过构建理论机制框架,从消费者需求角度分析跨境贸易中介对国际贸易的影响。研究表明:跨境贸易中介主要是通过间接出口的方式提升消费者福利、降低国际贸易风险及提升企业全球价值链地位三种作用机制,促进增加消费者需求,扩大国际贸易交易规模。在数字经济时代下,跨境贸易中介面临售后服务供应不完善、消费者被低价欺诈以及消费者信息被泄漏等问题。本文设计了跨境贸易中介转型发展路径,提出在"双循环"发展格局下应积极推进跨境电商产业集群高质量发展、鼓励跨境贸易中介建立电商产业数据中台、创新数据驱动型信用机制等建议。
With the development of digital economy and the growth of cross-border trade scale, cross-border trade intermediaries represented by B2B、B2C and C2C e-commerce platforms play an important role in commodity transactions. On the basis of clarifying the connotation, characteristics and functions of cross-border trade intermediaries in the era of digital economy, this paper analyzes the impact of cross-border trade intermediaries on international trade from the perspective of consumer demand by constructing a theoretical mechanism framework.The research shows that cross-border trade intermediaries mainly promote consumer welfare through indirect export, reduce international trade risks and enhance the position of enterprises in the global value chain through three mechanisms, promote the increase of consumer demand and expand the scale of international trade transactions.In the era of digital economy, cross-border trade intermediaries are faced with problems such as imperfect after-sales service supply, low price fraud of consumers and leakage of consumer information.This paper designs the transformation and development path of cross-border trade intermediaries, and puts forward some suggestions such as actively promoting the high-quality development of cross-border e-commerce industrial clusters, encouraging cross-border trade intermediaries to establish e-commerce industrial data center and innovating data-driven credit mechanism under the "double cycle" development pattern.
出处
《价格理论与实践》
北大核心
2020年第12期39-43,共5页
Price:Theory & Practice
基金
广州华商学院2020年“校级质量工程”项目,编号(HS2020ZLGC17)
广东省教育厅科研项目经管类专业双创人才一体化实践教学平台研究(编号:2016GXJK226)
广东省教育厅2019年高等教育教学改革项目“会展英语LEAP跨学科合作教学模式研究”。
关键词
数字经济
跨境贸易
数字化转型
产业集群
电商平台
digital economy
cross-border trade
digital transformation
industry cluster
e-commerce platform
