摘要
企业社会责任报告对外介绍和宣传企业履行社会责任的实践和成效,反映企业的管理理念,塑造企业形象。以中国外运股份有限公司和美国联邦快递集团的英文版社会责任报告为例,运用基于语料库的批评话语分析方法,分析和对比报告所塑造的中美两家物流企业的形象特点。两家企业均塑造了积极向上、注重可持续发展的企业形象。中国外运强调严格管理、遵纪守法,而联邦快递突出以人为本。
The corporate social responsibility report introduces the corporation’s practice and achievements of CSR,reflects its management philosophy and builds its image.Taken the English CSR reports of the Sinotrans Limited and FedEx Corp as an example,based on corpora and critical discourse analysis,the images of Chinese and American Logistics Corporations are analyzed and compared.The research shows that both logistics corporations build positive and sustainability-focused images,but there are differences.Sinotrans is a corporation which is strictly managed and observes law and regulations,whereas FedEx is people-oriented.
作者
郝嘉亮
HAO Jialiang(Graduate School, Xi’an International Studies University, Xi’an 710128, China;School of Foreign Studies, Weinan Normal University, Weinan 714099, China)
出处
《渭南师范学院学报》
2021年第8期51-59,共9页
Journal of Weinan Normal University
基金
渭南师范学院横向科研项目:基于语料库的中美物流企业形象研究(2021HXXM012)。
关键词
社会责任报告
中美物流企业
语料库
企业形象
CSR reports
Chinese and American logistics corporations
corpus
corporate image
