摘要
护肤品的包装设计不仅是对美的创造,也是对包装材质理解深化和科学运用的过程。包装材质对外观形态的设计与生产具有很大的影响,也是品牌形象的外在展现,对产品保护和消费者使用也具有重要作用。本文通过比较、类比、频度分析等方法对中外护肤品包装材质进行研究分析,产生深刻的认识,并对中国护肤品材质的运用进行探索性的思考。
The packaging design of skin care products is not only the creation of beauty,but also the process of deepening the understanding and scientific application of packaging materials.Packaging material has a great influence on the design and production of appearance,and it is also the external display of brand identity,which plays an important role in product protection and consumer use.Through comparison,analogy,frequency analysis and other methods,this paper analyzes the packaging materials of skin care products at home and abroad,and explores the application of Chinese skin care products materials.
出处
《包装与设计》
2021年第4期158-159,共2页
Package & Design
关键词
护肤品
包装材质
设计应用
skin care products
packaging materials
design application
