摘要
随着科技的发展和时代的进步,互联网信息技术的多元化开展使得各领域都受到了电子商务的冲击和影响。而实体书店作为受到互联网影响的一个行业,近几年也不断地进行着经营方式的改革与创新。在创新的过程中,网络营销起到了十分重要的作用。基于此,本文将从分析网络背景下实体书店发展现状出发,阐述当下发展实体书店的优劣势,并提出相关的网络营销策略。
Nowadays,with the development of science and technology and the progress of the times,the diversifi ed development of Internet information technology has caused various fi elds to be impacted and affected by e-commerce.As part of the infl uence of the Internet,physical bookstores have been continuously reforming and innovating their business methods in recent years.In the process of innovation,network marketing has played a very important role.Based on this,this article will start from the analysis of the development status of physical bookstores under the network background,expound the advantages and disadvantages of the current development of physical bookstores,and propose relevant online marketing strategies.
作者
李军
LI Jun(China Railway Publishing House Co.,Ltd.)
出处
《商展经济》
2021年第14期33-35,共3页
Trade Fair Economy
关键词
实体书店
网络营销
互联网
营销策略
电子商务
physical bookstore
network marketing
Internet
marketing strategy
e-commerce
