摘要
为应对当前全球政治经济形势,我国进入"双循环"发展格局,文化产业因此成为扩大消费促进双循环的重要支撑产业。面对消费者不断提升的体验品质要求,文化产业亟需进一步加快与数字经济深度融合,实现全产业链的转型升级。文章从产业链视角,探讨了文化产业与数字经济的融合升级机理,并以抚州市为例,针对抚州文化产业发展现状及存在的问题,从文化产品研发、生产、营销和消费等方面,提出抚州文化产业与数字经济的融合创新发展的对策建议。
In response to the current global political and economic situation,China has entered the“Double Cycle”development pattern,so the cultural industry has become an important supporting industry to expand consumption and promote the“Dual Cycle”.In the face of the increasing experience quality requirements of consumers,the cultural industry needs to further accelerate the deep integration with the digital economy,so as to realize the transformation and upgrading of the whole industry chain.From the perspective of industrial chain,this paper discusses the integration and upgrading mechanism of cultural industry and digital economy.Taking Fuzhou city as an example,it puts forward countermeasures and suggestions for the integration and innovation development of cultural industry and digital economy in Fuzhou from the aspects of cultural product research and development,production,marketing and service.
作者
冯益
石培培
赖延平
Feng Yi;Shi Peipei;Lai Yanping
出处
《科技广场》
2021年第1期77-85,共9页
Science Mosaic
基金
2019年度江西省抚州市社科规划项目(项目编号:19SK20)
东华理工大学博士科研启动基金(人文社科类)(项目编号:DHBK2019392)。
关键词
双循环
数字经济
文化产业
产业链融合
Double Cycle
Digital Economy
Cultural Industry
Industrial Chain
