摘要
本文以财险公司T公司的雇主责任险的营销业务为例,分析其公司的发展经营中存在的问题并给出解决建议。文章从产品设计、业务团队、促销宣传、业务拓展4个方面分析了发展经营中存在的问题,并针对上述问题提出解决方案。
Taking the marketing business of employer's liability insurance of T company as an example,this paper analyzes the problems existing in the development and operation of T company and gives some suggestions.This paper analyzes the problems existing in the development and operation from four aspects of product design,business team,promotion and business development,and puts forward solutions to the above problems.
作者
迟天歌
CHI Tian-ge(School of Management,HLJUST,Harbin 150022,China;Taiping General Insurance Co.,Ltd.Heilongjiang Branch,Harbin 150000,China)
出处
《价值工程》
2021年第20期32-34,共3页
Value Engineering
关键词
雇主责任险
营销业务
发展经营
employer's liability insurance
marketing business
development and operation
