摘要
文中使用陕西省623户猕猴桃种植户调研数据,考察网络销售对于种植户家庭收入影响。结果表明:使用网络销售的种植户家庭每亩净收益、猕猴桃净收益以及家庭净收益比未参与的种植户分别平均高30.3%、25.2%、26.5%;每通过网络销售一公斤猕猴桃,每亩净收益、猕猴桃净收益以及家庭净收益可以分别提高1.29元、1.17元、1.22元;网络销售对家庭收入的影响在猕猴桃收入占比、户主教育年限、劳动力投入数量三个群组具有异质性;据此,政府在扶持猕猴桃产业发展时,可以加强网络基础设施建设、实施差异化的教育培训,并且对专业化种植户实施一对一帮扶。
survey data of 623 kiwifruit growers in Shaanxi province were used to investigate the impact of online sales on the family income of the growers.The results show that the net income per Mu,net income of kiwifruit and net income of households through network sales were 30.3%,25.2%and 26.5%,respectively higher than those of households not participating in the network sales.The net income per Mu,net income of kiwifruit and net income of households were increased by 1.29 Yuan,1.17 Yuan and 1.22 Yuan,respectively,for each kilogram of kiwifruit sold through network.The impact of network sales on household income was heterogeneous in the three groups of the proportion of kiwi fruit income,the education years of householders and the labor input.Therefore,when the government supports the development of kiwifruit industry,it should strengthen the construction of network infrastructure,implement differentiated education and training,and implement one-to-one assistance to professional growers.
作者
王洪煜
胡伦
陆迁
WANG Hongyu;HU Lun;LU Qian(College of Economics&Management,Northwest A&F University/The Sixth Industry Research Institute,Yangling 712100;Economics and Management,Jiangxi Agricultural University,Nanchang 330045,China)
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2021年第7期40-47,共8页
Journal of Arid Land Resources and Environment
基金
国家自然科学基金面上项目(编号:7197030867)资助。
