摘要
为深入探析马拉松赛事与城市形象传播之间的内在关系,选取国内外18条知名马拉松赛道,基于其路线特色要点与城市形象要素的关联,分析城市马拉松赛道路线设计传播城市形象的机制。基于城市马拉松赛道路线传播城市形象的设计逻辑,提出善用自然地理环境、妙用历史文化要素、巧用民族民俗、重用赛道服务管理、智用赛道拓展的赛道路线设计策略。
To analyze the internal relationship between marathon events and the dissemination of urban image,this paper selects 18 famous marathon routes,analyzes the mechanism of urban marathon road line design and dissemination of urban image,basing on the relationship between the features of the route and the elements of city image.Based on the design logic of urban marathon track route to spread the city image,it puts forward the design strategies of track route,which are good use of natural geographical environment,excellent use of historical and cultural elements,skillful use of national customs,reuse of track service management and intelligent track development.
作者
赵均
许婕
ZHAO Jun;XU Jie(Nanjing Sports University,Nanjing 212003,China;Jiangsu University of Science and Technology,Nanjing 212003,China)
出处
《吉林体育学院学报》
2021年第3期14-20,共7页
Journal of Jilin Sport University
基金
吉林省教育科学“十三五”规划课题(GH16483)。
