摘要
体育非遗项目种类繁多,在发展过程中不免会忽略掉某些小众的项目,从而使其消逝在历史长河之中,基于此提出采用拟人化的策略进行体育非遗项目的传承与保护。从外在、内在和社会维度三个角度进行体育非遗项目拟人化的设计策略分析,但是由于体育非遗项目所具有的历史性与代表性,需要严格打造精品且专业的创作团队,讲好中国故事,从而形成独具特色的IP。
There are many types of sports intangible cultural heritage items,and certain niche items will inevitably be ignored in the development process,which will make them disappear in the long river of history.Based on this,an anthropomorphic strategy is proposed to inherit sports intangible cultural heritage protection,and.analyzes the anthropomorphic design strategy of sports intangible cultural heritage projects from the three perspectives of external,internal and social dimensions.However,due to the historical and representative nature of sports intangible cultural heritage projects,it is necessary to strictly create exquisite and professional creations The team,tell the Chinese story well,so as to form a unique IP.
作者
李恩熙
Li Enxi(Shanghai University of Sport,Shanghai 200438,China)
出处
《武术研究》
2021年第7期122-125,共4页
Wushu Studies
关键词
拟人化
体育非遗
信息化
personification
sports intangible cultural heritage
informationization
