摘要
全媒体传播生态下中国电视文化综艺节目的传播和发展迅速,针对电视文化类综艺节目的传播效果和传播影响力面临突围及创新等问题,以《故事里的中国》第二季为研究对象,通过分析该节目的传播内容、传播方式、传播渠道等硬核创新,以立体化的传播构建受众的家国情怀和身份认同感,着力打造文化精品,探寻文化类综艺节目有效传播新路径。
In all-media environment,the communication and development speed of China TV cultural variety show is rapid,and the communication effect and influence of TV cultural variety show are facing the problems of breakthrough and innovation.Taking the second season of China in the story as the research object,it analyzed the hard core innovation in this paper of the section,such as the communication contents,communication mode and communication channels,so as to build a three-dimensional communication system the audience’s feelings of home and identity,make an effort to create cultural boutiques,and explore new ways of effective communication of cultural variety show.
作者
王雅卓
WANG Ya-zhuo(Department of Journalism and Broadcasting,Anhui Academy of Arts,Hefei,230002,Anhui)
出处
《蚌埠学院学报》
2021年第4期48-51,共4页
Journal of Bengbu University
基金
安徽省高等学校人文社会科学研究重点项目(SK2018A1109)。
关键词
电视文化类节目
综艺节目
传播策略
传播路径
TV cultural programs
variety show
communication strategy
propagation path
