摘要
我国文化创意产业发展迅速,目前已成为极具发展潜力的产业。当前我国文化创意产业品牌众多,其发展程度也大不相同,故宫博物院作为我国近年来兴起并发展较好的文化创意品牌,受到广泛关注。论文首先分析了中国文化创意产业发展现状及进行文化创意品牌塑造的重要性,随后以北京故宫博物院为例,分析其文化创意品牌塑造的方式与其发展遇到的问题,并就其存在的问题提出一些解决方法,以希望能够帮助故宫博物院和中国文化创意产业更好发展。
With the rapid development of China's cultural and creative industry,it has become an industry with great development potential.At present,there are many brands in China's cultural and creative industry,and their development degree is also very different.The Palace Museum,as a cultural and creative brand rising and developing well in China in recent years,has been widely concerned.The paper firstly analyzes Chinese cultural creative industry development status and the importance of cultural creative brand building.Taking Beijing Palace Museum as an example,the paper analyzes the ways of cultural creative brand building and the problems existing in its development.In view of theses problems,some solutions are put forward,hoping to help the national Palace Museum and Chinese cultural creative industry can develop better.
作者
刘雨朦
LIU Yu-meng(Shanghai University of International Business and Economics,Shanghai 201600,China)
出处
《中小企业管理与科技》
2021年第22期57-59,共3页
Management & Technology of SME
关键词
故宫博物院
文化创意产业
文创产品
文化创意品牌
the Palace Museum
cultural creative industry
cultural creative products
cultural creative brand
