摘要
【目的/意义】当前网络舆情事件日渐增多,能否有效应对成为评价政府执政能力的新指标。为了探究网络舆情事件内在差异,总结我国网络舆情传播的客观规律,为政府在网络舆情中及时准确地采取合理的应对措施提供科学的参考依据。【目的/意义】本文选取2017至2020年间的15件热点网络舆情事件,结合DEA模型建立了舆情事件政府应对评价指标体系,并进行了实证研究。【结果/结论】研究发现,模型可以给出舆情事件中政府应对的效率值,直观反映了政府舆情应对的有效性,还可以进一步明确政府应对不当的环节,政府据此可以设置改进的意见。【创新/局限】本文拟定的下一步研究工作是建立更加精确的指标体系,以期对舆情事件中政府应对的影响因素作出更加深入的思考。局限性在于评价体系中的某些指标只能采用德尔菲法进行赋值,考虑到主观因素难以进行精确量化,受到时间与条件的限制较大。
【Purpose/significance】With the increasing number of network public opinion events, whether to effectively deal with them has become a new requirement for the governing ability of the government. In order to provide a scientific reference for the government to deal with network public opinion timely and accurately, it is necessary to systematically explore the internal differences of network public opinion events and summarize the objective law of public opinion dissemination.【Method/process】This paper selects 15 hot network public opinion events from 2015 to 2018, establishes an evaluation index system for government response to public opinion events, and uses DEA model to analyze the transmission process and internal law of these events.【Result/conclusion】It is found that the model presented in this paper can directly give the efficiency value of government response in public opinion events. When the efficiency value is not high, it can further point out the inappropriate link of government response and give suggestions for improvement.【Innovation/limitation】The next step of this paper is to establish a more accurate index system, in order to make a more in-depth thinking on the influencing factors of government response to public opinion events.The limitation is that some indexes in the evaluation system can only be assigned by Delphi method. Considering the subjective factors, it is difficult to accurately quantify, and it is greatly limited by time and conditions.
作者
张煊
夏南强
韩一士
杨雪梅
ZHANG Xuan;XIA Nan-qiang;HAN Yi-shi;YANG Xue-mei(School of Information Management,Central China Normal University,Wuhan 430079,China;Department of Foundation,Zhejiang Police college,Hangzhou 321005,China)
出处
《情报科学》
CSSCI
北大核心
2021年第6期97-102,160,共7页
Information Science
关键词
舆情事件
政府应对
DEA模型
舆情热点
评价体系
public opinion events
government response
DEA model
public opinion hot spots
evaluation system
