摘要
随着近年来社会经济的发展和人们生活水平的提升,越来越多的人开始关注绿色健康食品。这样的情况为有机农产品的生产和发展带来了重大机遇。但是随着有机农产品产量的不断增加,有机农产品所面临的市场竞争也越来越激烈。良好的营销途径是保障有机农产品销量、提升其市场竞争力的关键。希望通过论文的分析,可以为农产品营销效果的提升与农产品行业市场竞争力的提升提供一定帮助。
With the development of social economy and the improvement of people's living standards in recent years,more and more people have begun to pay attention to green and healthy food.This situation has brought major opportunities for the production and development of organic agricultural products.But with the increasing production of organic agricultural products,the market competition of organic agricultural products is becoming more and more fierce.A good marketing way is the key to ensure the sales volume of organic agricultural products and enhance their market competitiveness.It is hoped that through the analysis of this paper,it can provide some help for the promotion of the marketing effect of agricultural products and the promotion of the market competitiveness of agricultural products industry.
作者
王冰
张长青
WANG Bing;ZHANG Chang-qing(Heilongjiang Bayi Agricultural University,Daqing 163316,China)
出处
《中小企业管理与科技》
2021年第23期138-139,共2页
Management & Technology of SME
关键词
农产品
市场营销
现状
途径
agricultural products
marketing
current situation
way
