摘要
酒类产品包装设计不仅起到保护作用,还能提升其商业价值、满足消费者情感需求以及弘扬传统文化的作用。为此,将敦煌壁画中的飞天元素应用到酒类产品包装设计当中,对其应用困难和应用过程进行分析,最后通过国窖1573·品味敦煌系列、洋河敦煌系列以及中国武酒·飞天系列3个实例,进行应用特征分析。通过本研究以期在提升酒类产品商业价值的同时,弘扬中国传统文化。
The packaging of alcoholic products not only protects the products,but also improves their commercial value,meets the emotional needs of consumers,and promotes traditional culture.To achieve the goals,the flying apsara elements from Dunhuang murals are applied to the packaging design of alcoholic products,and the difficulties and processes of the application are analyzed.Finally,the application characteristics are analyzed through three examples:Guojiao 1573“Taste Dunhuang”series,Yanghe“Dunhuang”series and Wujiu“Feitian”series.The purpose of this study is to enhance the commercial value of alcoholic products and to promote traditional Chinese culture.
作者
马雪梅
刘淼晶
MA Xuemei;LIU Miaojing(Beijing Institute of Economics and Management,Beijing 100102,China)
出处
《酿酒科技》
2021年第6期108-113,共6页
Liquor-Making Science & Technology
关键词
敦煌壁画
飞天元素
酒类产品
包装设计
应用研究
Dunhuang murals
flying apsara elements
alcoholic products
packaging design
application research
