摘要
为优化地域文化IP结构和衍生产品的开发,推动地域文化产业发展。通过分析金华市地域文化IP产业虽持续发展,但起步较晚,产业链出现断层,设计同质化的问题。从民俗文化、饮食文化、人文文化三方面分析了金华地域文化IP开发的内容价值。通过案例加以论证,提出优化策略,为金华地域文化IP衍生品的开发提供参考。
In order to optimize the IP structure of regional culture and the development of derivative products,promote the development of regional culture industry.Through the analysis of JinHua IP regional culture industry,though it continues to develop but fuzzy positioning,also with industrial chain and design problems.From three aspects of folk culture,the diet culture and the humanities culture,it analyzes the jinhua IP development value of the content of the regional culture.Through the demonstration of the case,the optimization strategy is proposed to provide reference for the development of Jinhua regional cultural IP derivatives.
作者
周家瑶
林竟路
ZHOU JIAYAO;LIN JINGLU
出处
《设计》
2021年第13期130-132,共3页
Design
