摘要
梳理了电商直播行业建设在后疫情时代的必要性,分析了电商直播作为一种扶贫农产品营销手段,在带动农产品等相关产品销售上存在的主要问题,研究提出了加强顶层设计,强化政府引导,加强组织保障,发挥政府作用等建议,重点围绕组织培训、利用官媒、制定细则、加强物流等方面开展工作,为进一步推动农产品电商直播健康有序发展、助力产业扶贫,助推实现与乡村产业振兴有效衔接提供思路借鉴。
This article sorts out the necessity of e-commerce live broadcast industry construction in the post-epidemic era,and analyzes the main problems that currently exist in driving the sales of agricultural products and other related products as a means of marketing for poverty alleviation agricultural products.The study put forward suggestions to strengthen top-level design,strengthen government guidance,strengthen organizational guarantees,and give full play to the role of the government.It is recommended to focus on organizing training,using official media,formulating rules,and strengthening logistics to provide ideas for further promoting the healthy and orderly development of agricultural product e-commerce live broadcast,assisting industrial poverty alleviation,and helping to achieve effective connection with rural industrial revitalization.
作者
唐琼
TANG Qiong(Administrative Cadre Institute of the Ministry of Agriculture and Rural Affairs,Beijing 102208)
出处
《安徽农业科学》
CAS
2021年第12期259-260,263,共3页
Journal of Anhui Agricultural Sciences
关键词
后疫情时代
电商直播
产业扶贫
Post-epidemic era
E-commerce live broadcast
Industrial poverty alleviation
