摘要
近年来,旅游业对经济增长的拉动作用逐渐增强,在国家服务型政府转型发展和数字中国战略背景下,成都市政府逐步加大对旅游公共服务信息化建设的关注。打造旅游公共服务信息化成为成都市增强地方旅游竞争力的重点措施。然而,旅游公共服务的信息化供给却落后于游客对于智慧化旅游需求的增长,各类旅游产品和宣传空有其表,建设不足,信息化程度低下,制约地方旅游产业发展。如何进一步高效提升旅游公共服务的信息化程度,成为当前旅游发展的现实要求。因此,本文从信息化角度出发,在对智慧旅游公共服务供需分析的基础上,结合成都市智慧旅游公共服务信息化案例,指出成都市智慧旅游公共服务体系存在的问题,并提出提升成都市智慧旅游公共服务信息化的思路和对策。
In recent years,the role of tourism in driving economic growth has gradually increased.Under the background of the transformation and development of the national service-oriented government and the digital China strategy,Chengdu Municipal Government has gradually increased its attention to the construction of tourism public service information.Building the informationization of tourism public services has become a key measure for Chengdu to enhance the competitiveness of local tourism.However,the informatization supply of tourism public services lags behind the growth of tourists'demand for smart tourism.Various types of tourism products and publicity are inadequate,and the degree of informatization is low,which restricts the development of local tourism industry.How to further effi ciently improve the informatization of tourism public services has become a realistic requirement of current tourism development.Therefore,from the perspective of informatization,based on the analysis of the supply and demand of smart tourism public service,combined with the case of Chengdu smart tourism public service informatization,this paper points out the problems existing in Chengdu smart tourism public service system,and puts forward some ideas and countermeasures to improve the informatization of Chengdu smart tourism public service.
作者
王军
黄虹
廖梓宏
WANG Jun;HUANG Hong;LIAO Zihong(Hope College,Southwest Jiaotong University)
出处
《中国商论》
2021年第12期33-35,共3页
China Journal of Commerce
基金
成都市哲学社会科学重点研究基地成都市交通+旅游大数据应用技术研究基地项目阶段性成果(2020001)
成都市哲学社会科学重点研究基地项目经费资助。
关键词
智慧旅游
公共服务
信息化
旅游业
服务
smart tourism
public service
informatization
tourism
service
