摘要
沧县兴济镇依托丰富的运河文化遗产、深厚的历史文化资源和独特的美食文化资源积极探索运河沿线特色小镇的建设,取得了初步经验,但建设中也存在着运河资源利用不足、文化遗产保护与展示水平较低、小镇特色不明显的问题。根据现有资源和面临问题,兴济小镇宜采用非开发型复兴与开发型复兴相结合的发展思路,将运河资源创新融入生产生活,增强运河文化遗产的体验性,在特色小镇的发展中强化品牌形象定位、全方位打造兴济特色品牌,以此促进小镇经济与文化的全面提升。
Relying on the rich canal cultural heritage,profound historical and cultural resources and unique food culture,Xingji Town of Cangxian County actively explores its construction with characteristics and has gained preliminary experience.However,problems during the construction have emerged,such as insufficient utilization of canal resources,limited cultural heritage protection and poor display of competitive advantage.To address the above problems,it is urgent for Xingji town to adopt the combination of both non-development and development revitalization.This development idea could integrate the canal resource innovation with industrial production on a daily basis;it could also enhance the experience of canal cultural heritage,strengthen the positioning of brand image in the characteristic town’s development.Consequently,this could help build characteristic brand and promote the overall development of economy and culture in Xingji.
作者
于园园
安琪
郭晓月
YU Yuan-yuan;AN Qi;GUO Xiao-yue(School of QiYue Media,Cangzhou Normal University,Cangzhou,Hebei 061001,China)
出处
《沧州师范学院学报》
2021年第2期38-41,共4页
Journal of Cangzhou Normal University
基金
2020年度河北省文化艺术科学规划和旅游研究项目“河北省大运河沿线特色村镇的发掘与培育研究”,编号:No.HB20-QN014。
关键词
大运河
沧县兴济镇
特色小镇
运河品牌
发展策略
the grand canal
Xingji Town,Cangxian County
characteristic town
canal brand
development strategy
