摘要
直播电商自2016年发展以来以其独特的优势吸引了各个平台入局,同时直播带货作为一个应势而生的新型模式,一度成为时下热点热词,受到了人们的特别关注。介绍直播电商自2016年以来的发展历程以及目前直播电商行业的发展现状,并在此基础上从“人”“货”“场”三个方面对直播电商生态产业链进行浅要分析。
Since the development of live e-commerce in 2016,with its unique advantages,it has attracted various platforms into the market.At the same time,as a new model emerging in response to the situation,live e-commerce has once become a hot word and has received special attention.will introduce the development process of live broadcast e-commerce since 2016,as well as the current development status of live broadcast e-commerce industry,and on this basis,analyze the ecological industry chain of live broadcast e-commerce from three aspects of“people”,“goods”and“market”.
作者
马一凡
何文
MA Yi-fan;HE Wen(Shanghai University of Technology,Shanghai 200093,China)
出处
《经济研究导刊》
2021年第16期140-142,共3页
Economic Research Guide
关键词
直播电商
发展历程
“人货场”
Live e-commerce
development process
“people and goods yard”
