摘要
为满足消费者对电热水壶的造型审美及感性需求,文章以感性工学为理论指导,探讨符合消费者的电热水壶造型意象。首先,由焦点小组挑选收集具有代表性的电热水壶实验样本,通过形态分析法拆解电热水壶的造型要素;其次,应用因子分析法与集群分析法萃取较合适的感性词汇,并结合SD七级量表问卷对实验样本进行感性评量;最后,通过数量化Ⅰ类计算并分析感性词汇与电热水壶形态要素及类目之间的关联性。本研究中消费者感性认知与电热水壶造型元素之间的关系,有助于相关产品研发人员明确设计方向,为开发同类产品提供造型设计的创新思路。
In order to meet consumers'aesthetic and sentimental needs for electric kettles,this research uses Kansei Engineering as a theoretical guide to explore the modeling image of electric kettles that fit consumers.First,extensively collect product samples of electric kettles,and select representative experimental samples by the focus group to disassemble the modeling elements of electric kettles through morphological analysis method;secondly,use factor analysis and cluster analysis to extract more appropriate perceptual vocabulary.And combined with the SD seven-level questionnaire to carry out perceptual evaluation of the experimental samples;finally,through the theory type Ⅰ calculation and analysis of the relationship between perceptual vocabulary and the morphological elements and categories of the electric kettle.The relationship between consumers'perceptual cognition and the modeling elements of electric kettles in this study will help related product developers to clarify the design direction and provide innovative ideas for style design for the development of similar products.
作者
赵项
魏峰
吴正仲
白伊莎
Zhao Xiang;Wei Feng;Wu Zhengzhong;Bai Yisha(School of Design,Fujian University of Technology,Fuzhou 350118,China;Design Innovation Research Center of Humanities and Social Sciences Research Base of Colleges and Universities in Fujian Province,Fujian University of Technology,Fuzhou 350118,China)
基金
教育部产学研教学内容和课程体系改革(201902122004)
福建省教育科学“十三五”规划度课题(FJJKCG19-084)
福建省社会科学规划基础研究项目(FJ2019B116)。
关键词
感性工学
电热水壶
造型意象
因子分析
数量化Ⅰ类
Kansei Engineering
electric kettles
shape image
factor analysis
theory typeⅠ
