摘要
旅游商品作为旅游资源的重要组成部分、旅游购物的客体,在各地旅游产业中占有举足轻重的地位,被称为衡量地区旅游业发达程度和旅游经济效益的一大标杆。然而,在强大的旅游市场竞争力背景下以“旅游闻名”的长白山,旅游商品的开发不尽如人意。基于此,通过对长白山旅游商品开发的研究,本文旨在找出促进长白山旅游商品开发的有效方法,以此来提高长白山旅游商品对经济效益的推动作用,促进长白山旅游产业的进一步发展。
As an important part of tourism resources and the object of tourism s hopping,t ourism p roducts occupy a pivotal position in the tourism industry of various regions,and are known as a benchmark for measuring the development of regional tourism and tourism economic benef its.However,in the context of strong tourism market competitiveness,Changbai Mountain,which is known as"tourism",has not developed satisfactory tourism products.Based on this,through the research on the development of Changbai Mountain tourism products,this article aims to f ind out effective methods to promote the development of Changbai Mountain tourism products,so as to improve the promotion effect of Changbai Mountain tourism products on economic benef its and promote the further development of Changbai Mountain tourism industry.
作者
李键
张雨
杜雪东
于洪洋
王冬雪
吴悦
LI Jian;ZHANG Yu;DU Xuedong;YU Hongyang;WANG Dongxue;WU Yue(Jilin Normal University of Engineering and Technology,Changchun,Jilin Province,Zip code 130052 China)
出处
《科技创新导报》
2021年第4期143-145,共3页
Science and Technology Innovation Herald
基金
2020吉林省教育厅“长白山礼物”旅游商品(项目编号:202010204049)。
关键词
旅游商品
长白山
竞争力
影响力
Tourism commodities
Changbai Mountains
Competitiveness
Inf luence