摘要
美妆视频作为一种化妆教学类的自媒体短视频,在各大社交媒体以及短视频平台迅速吸引了女性用户的注意力,建构了刻板的、病态的女性形象.从2019年6月到8月对微博热门美妆视频进行为期三个月的网络观察,选取20个具有代表性的美妆博主,并对选取的短视频进行文本分析.研究认为,美妆视频塑造了这样一种女性形象,她们化妆的目的是为了取悦男性;她们沉迷于精细的身体改造;她们醉心娱乐,热衷于展示身体与财富,享受泡沫似的荣耀.此外,美妆视频中的女性只是MCN机构利益链条的一环,是被批量生产的女性.从而得出,美妆视频塑造的病态女性形象的背后是资本的操纵.这些女性沉迷符号的消费,是消费主义的俘虏.在美妆视频中女性身体和商品的意义纠缠是物化女性的过程,女性作为人的意涵有一定程度的消减.
As a self-media,make-up videos which teach people how to make-up have quickly attracted the attention of female users in major social media and short video platforms and constructed a stereotyped and morbid female image.Through the observation of popular make-up videos on Weibo,using text analysis research methods,a three month network observation was conducted from June to August 2019,and 20 representative bloggers were selected for analysis.It is believed that make-up videos have.created such a female image.The purpose of their make-up behavior is to please men.They are addicted to make their face look nicer.They are entertained,passionate about showing body and wealth and enjoying the glory of a bubble. In addition, the women in the make-up videos are just apart of the MCN institutional interest chain and are mass- produced women.So we can draw a conclusion that behind the image of sick women shaped bymake-up videos is the manipulation of capital. They are addicted to symbolconsumption and considered as a prisoner of consumerism. The entanglementof the meaning of women' s body and goods in make-up videos is the processof materializing women,and the meaning of women as human beings wasweakened to an extent.
作者
王楠
鲍海波
Wang Nan;Bao Haibo
出处
《媒介批评》
2020年第1期144-156,共13页
Media Criticism
关键词
美妆视频
女性形象
消费主义
身体消费
Make up Videos
Female Images
Consumerism
Physical Consumption
