摘要
善行旅游是蕴含东方智慧的新型旅游消费理念与行为准则,其宗旨集中体现在“善待自然、善待他人、善待自己”三个方面。松赞旅行基于“追寻快乐源泉”的企业使命通过其产品创新对善行旅游理念进行了有益的探索实践与行为诠释。在此视角下,对旅游目的地包括核心产品、配套产品、衍生产品和拓展产品在内的旅游产品体系进行创新和改造升级,不仅可以充分满足现代旅游者深度体验的旅游需求,建立包括地球在内的相关者利益均衡机制,突出旅游业的社会贡献作用和人文关怀因素,使旅游目的地开发协调发展,也可提高全社会人民群众的获得感和幸福感,增进社会福祉。
Good tourism is a new type of tourism consumption concept and code of conduct that contains Eastern wisdom.Its purpose is concentrated in the three aspects of“being kind to nature,being kind to others,and being kind to yourself”.Based on the corporate mission of“pursuing the source of happiness”,Songtsam Travel has carried out beneficial exploration,practice and behavioral interpretation of the concept of benevolence tourism through its product innovation.From this perspective,innovating,transforming and upgrading the tourism product system including core products,supporting products,derivative products,and extended products in tourism destinations can not only fully meet the travel needs of modern tourists for indepth experience,but also establish a balance mechanism of stakeholders’interests that includes the earth.Highlighting the social contribution role and humanistic care of tourism,so as to coordinate the development of tourism destinations,can also improve the sense of gain and happiness of the whole society and enhance social well-being.
作者
焦云宏
JIAO Yunhong(Yunnan College of Tourism Vocation,Kunming 650221,China)
出处
《云南开放大学学报》
2021年第2期101-106,共6页
Journal of Yunnan Open University
基金
教育部国家级职业教育景区开发与管理专业教学资源库旅游规划子项目(2019-17H04)
云南省教育厅科学研究基金项目“滇金丝猴国家公园体验旅游产品结构研究”(2020J1080)
云南省教育厅科学研究基金项目“高黎贡山生态旅游产品开发的社区参与机制研究”(2019J0289)。
关键词
旅游产品
旅游目的地
善行旅游
松赞旅行
Tourism Products
Tourism Destinations
Good Tourism
Songtsam Travel
