摘要
当前我国冰雪经济的发展正处于黄金时期,吉林省作为世界三大粉雪基地之一,拥有得天独厚的自然条件,随着近些年的发展,硬件条件也有了极大提升。但通过对吉林省冰雪经济发展现状的分析,可以看出其软环境方面存在着管理水平不高,服务意识不够周全,政策执行力不够强等问题。因此,从游客评论出发,改善冰雪经济发展软环境,全要素、全链条、全领域推动冰雪产业发展,增强核心竞争力让冰雪经济成为吉林的优势特色。
At present,the development of snow&ice economy in China is in the golden period.Jilin Province,as one of the world's three largest powder snow bases,has unique natural conditions.With the development of recent years,the hardware conditions have also been greatly improved.However,through the analysis of the current situation of snow&ice economic development in Jilin Province,we can see that there are similar problems in the soft environment,such as the low level of management,the low level of policy implementation and so on.Therefore,we should improve the soft environment for the development of snow&ice economy,promote the development of snow&ice industry in all factors,chains and fi elds,and enhance the core competitiveness,so as to make snow&ice economy become the dominant feature of Jilin Province.
作者
姬霖
熊欣
JI Lin;XIONG Xin(Changchun University)
出处
《中国商论》
2021年第11期166-168,共3页
China Journal of Commerce
关键词
冰雪经济
软环境
游客评论
冰雪旅游
消费
snow&ice industry
soft environment
tourist comments
ice and snow tourism
consumption
