摘要
在乡村振兴战略提出的背景下,汕尾市农村和农业发展面临新的形势和机遇。论文立足于汕尾市农产品的产销现状,在厘清影响农产品销售影响因素的基础上,以加强新媒体营销手段、建设农产品冷链物流打造互联网品牌为主要抓手,分析汕尾农产品开展新媒体营销的可行性和必要性,借鉴珠三角及江浙等发达地区和超大城市周边农产品新媒体营销的有效经验和做法,研究开展汕尾市农产品新媒体营销的思路和举措,最终提出对策建议。
Against the background of the rural revitalization strategy,the rural and agricultural development in The city of Taiwei is facing new situations and opportunities.Based on the current situation of production and marketing of agricultural products in The Pearl River Delta and Jiangsu and Zhejiang,this paper,on the basis of clarifying the factors affecting the sales of agricultural products,strengthens the new media marketing means,builds the cold chain logistics of agricultural products,builds the Internet brand as the main grasping hand,analyzes the feasibility and necessity of the new media marketing of agricultural products in the Pearl River Delta and Jiangsu and Zhejiang,and other developed areas and megacities around the agricultural products marketing effective experience and practices,research and develop the new media marketing ideas and measures of agricultural products in the city.
作者
吴丽文
Wu Liwen(Shanwei Institute of Technology,Shanwei,Guangdong,516600)
出处
《市场周刊》
2021年第5期77-79,共3页
Market Weekly
基金
汕尾职业技术学院院级课题“乡村振兴视域下汕尾农产品新媒体营销的对策研究”(立项编号:SWKT20-005)。
关键词
乡村振兴
农产品
新媒体营销
rural revitalization
agricultural products
new media marketing
