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博物馆以“物”为载体的信息传播:局限、困境与对策 被引量:30

Museums’Information Dissemination Through“Objects”:Limitation,Dilemma and Solutions
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摘要 博物馆传播的是依托实物重构的信息。当前,以观众为中心的认识论偏差,以及立足物及其研究进行的多元阐释的耗时耗力,导致了一部分博物馆出现信息传播的错位和偏向。以"物"为载体的博物馆信息传播的局限在于难以阐释隐性信息以及难以还原真实的历史,造成博物馆传播的信息无法与过去、现今等未知领域,与观众的需求和兴趣以及与观众整体的感知觉相适应。为弥补信息传播的局限,博物馆应重视物及其研究,满足不同物的差异化阐释需求,策展人保持价值中立等。为突破信息传播困境,博物馆应重视对物、人和传播手段有机组合的阐释,提升传播的信息与观众的相宜性等。无论如何,博物馆应坚持以"物"为载体的信息传播的主流方向。 What museums communicate is the information reconstructed in accordance with the"objects".Currently,the audience-centered epistemological bias,and the consumption on time and labor in multifaceted explanation of objects and their researches,have led to the misalignment and deviation in terms of information communication in part of the museums.The limitation of the museum’s information communication based on"objects"is that,it is difficult to interpret the internal information and revive the true history in this way,which led to the unsuitability between the communicated information of the museums,the unknown fields of the past and the present,and the needs,interests as well as the overall perception of the audience.In a bid to make up for the limitation in the information communication,museums should heed the objects and their researches,and satisfy the varied needs of interpretation of different objects.Besides,exhibition planners should keep their values neutral,etc.And in order to make a breakthrough in the dilemma of information communication,the museums should pay attention to the combination of objects,people and the means of communication,improve the suitability between the communicated information and audiences,and so forth.Whatever the methods are,museums should adhere to the mainstream of information communication in which the"objects"are the carriers.
作者 周婧景 ZHOU Jing-jing(Department of Cultural Heritage and Museology,Fudan University,Shanghai,200433)
出处 《东南文化》 CSSCI 北大核心 2021年第2期136-145,共10页 Southeast Culture
基金 国家社会科学基金青年项目(16CTQ001)部分成果之一。
关键词 博物馆 信息传播 观众 物载信息 传播手段 传播对策 museum information dissemination audience information carried by objects communication approaches communication solution
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