摘要
党的十八大以来,简洁、朴素、大方的深色夹克成为党员领导干部群体公开场合着装的主流和基调,这具有丰富的政治内涵和现实指向,也是新时代中国共产党政治符号建构的重要举措,其实践功能包括以“身体规训”配合全面从严治党发挥政治符号的训导功能、以塑造党的作风建设的象征系统凸显政治符号的建构价值、以实现政党历史目标的生动呈现释放政治符号的精神感召、以政党自信的外在物化形式放大政治符号的传播效果。中国共产党着装形象的转型营造了引人注目的视觉标识系统,学界应当进一步拓展政党研究的微观层面和全新视角,高度关注新时代中国共产党形象建设和政治符号再生产,更好地赋能于国家治理和社会治理,向世界展现百年大党的治理经验、政治智慧和历史担当。
Since the eighteenth National Congress of the Party,simple and gracious dark jackets have become the mainstream dress code for the leading cadres of the Party in public occasions.With its rich political and practical meaning,this dress code also represents an important move in building the political symbol for the Chinese Communist Party in the New Era.Its practical functions include:the"physical discipline"matches the overall strict governance of the Party,fulfilling the disciplinary function of a political symbol;it symbolizes the reconstruction of the Party's work style,highlighting the constructive value of a political symbol;it vividly represents the realization of the historical goal of the Party,demonstrating the spiritual appeal of a political symbol;it is an"external physical form"of the confidence of the Party,amplifying the propagation effect of a political symbol.The dress code change in the leading cadres of the Chinese Communist Party builds an internationally-recognized visual identity.The academics should further expand the Party's"micro-level"and"new dimension",paying close attention to its image building and political symbol reproduction,in order to better the governance of the nation and the society,proclaiming in the world the governing experience,political wisdom and historical bearing of the 100-year-old Party.
作者
阚道远
Kan Daoyuan(School of Marxism,Fudan University,Shanghai 200433,China)
出处
《学术交流》
CSSCI
北大核心
2021年第4期5-14,191,共11页
Academic Exchange
基金
国家社会科学基金重大招标项目“习近平新时代中国特色社会主义党建思想体系整体建构研究”(18VSJ005)。
关键词
中国共产党
着装
政党形象
政治符号
国家治理
the Communist Party of China
dressing
image of the Party
political symbol
governance of the nation
